Route optimization built for distributor complexity.
FMCG distribution runs on daily multi-drop routes, territory assignments, and SFA system data — with zero tolerance for planning failures. Routimize models every constraint to generate executable plans in seconds.
For national distributors, FMCG principals, and regional van-sales operations.
The real problems your operation faces.
Before proposing capabilities, Routimize starts from operational reality. These are the specific pain points endemic to fmcg distribution — and the reason generic routing tools consistently underperform in this environment.
Manual daily route planning drains planner capacity
Dispatchers spend hours building routes by hand each morning — prone to inefficiency, inconsistency, and last-minute scrambles when conditions change.
Territory imbalance creates coverage gaps
Without optimization, some reps are overloaded while others underperform. Unbalanced territories translate directly to missed revenue and customer dissatisfaction.
Vehicle load and capacity wasted
Routes built manually cannot simultaneously balance vehicle cube, weight, and unit limits — leading to under-loaded vehicles and unnecessary extra trips.
No integration with SFA order pipelines
Planners manually transfer orders from SFA or ERP systems into routing tools — creating duplication, delays, and transcription errors every single day.
Customer time windows ignored at scale
When hundreds of delivery points have preferred delivery windows, manual planning cannot honor all constraints simultaneously — resulting in failed deliveries and chargebacks.
Constraint-modeled. Mathematically executed.
Routimize connects directly to your SFA, ERP, or order management system, ingests daily order volumes, and generates multi-vehicle, multi-territory route plans that simultaneously balance load, honor time windows, enforce driver shift constraints, and minimize total operational cost — in under 60 seconds.
Multi-Vehicle Territory Routing
Generate balanced, geographically intelligent route plans across your full distributor fleet — with territory fencing that respects channel and account segmentation rules.
Vehicle Capacity Optimization
Simultaneously enforce unit count, weight, and volume limits per vehicle. The engine automatically allocates orders across available fleet capacity without manual intervention.
SFA & ERP Order Integration
Pull daily visit lists directly from your SFA platform or ERP. Plans are generated from live order data — no manual re-entry, no lag.
Customer Time Window Compliance
Model hard and soft delivery windows per customer account. Every generated route guarantees arrival within the committed window.
Van Sales Route Balancing
Balance stop count, distance, working hours, and revenue potential across your van sales team. Equal workloads, maximized coverage.
Multi-Depot Planning
Manage routes from multiple depot origins simultaneously. The engine assigns vehicles to depots and territories intelligently based on geography and capacity.
From data input to execution — end to end.
Order Import
Daily orders pull automatically from your SFA or ERP into the Routimize workspace.
Constraint Configuration
Shift hours, vehicle loads, territory boundaries, and time windows are pre-configured per fleet profile.
Plan Generation
The optimization engine solves across all vehicles and constraints simultaneously in under 60 seconds.
Review & Adjust
Planners review generated routes on a map workspace, make final adjustments, and approve plans.
Driver Dispatch
Plans push directly to driver mobile apps. No briefing, no paper routes, no manual transfer.
Execution Monitoring
Track delivery completion in real time. Capture POD. Re-optimize on exceptions.
Optimization that shows up in your operational numbers.
These are not theoretical benchmarks. They reflect the measurable improvements Routimize delivers when constraint-first optimization replaces manual or legacy route planning approaches.
Connects to your existing enterprise stack.
Routimize integrates with the systems your operation already runs on — via REST API, webhooks, and structured data pipelines.
Not a routing tool. A decision intelligence platform.
Unlike generic routing tools, Routimize models the exact operational reality of FMCG distribution: multi-level capacity constraints, SFA-driven order volumes, territory segmentation, and sales productivity goals — in a single optimization pass.
Sub-60s plan generation
Hundreds of vehicles, thousands of stops — results in under a minute.
100% plan feasibility
Every output is mathematically guaranteed to satisfy all active constraints.
Continuous improvement loop
Analytics close the feedback loop between execution and planning quality.
Enterprise integration ready
REST API, webhooks, and data pipelines connect Routimize to your stack.
The core difference
“GPS tells you where your drivers are. Routimize tells you where they should go.”
Most logistics software is built for visibility. Routimize is built for decisions — mathematically optimal, operationally executable decisions, generated in real time, specific to your industry’s constraints.
FMCG Distribution · Get Started
See Routimize optimize your distribution operation.
Request a live demonstration using your own route data and operational constraints.